Hey, I’m Natasha.
I'm a Product Designer based in Cape Town who enjoys transforming complex systems, workflows and information into clear, intuitive digital experiences.
Over the past few years I've grown from a UX/UI designer into a broader Product Designer, working across product discovery, strategy, interaction design and delivery alongside Product, Engineering and customers.
Product Designer passionate about people and tech
From community development to product design
My career began in community development, education and design thinking before transitioning into UX/UI design. That background still shapes how I work today: I'm naturally curious about people, systems and the reasons behind the problems we're trying to solve.
Today my work sits at the intersection of UX, product strategy and interaction design, with a particular interest in complex products and emerging AI experiences.
Selected Work
Payments
Communicator
AI Assist
Community Health Dashboard
Simplifying a complex payment experience
Complete UI & usability overhaul
Designing AI-assisted workflows
Confidential dashboard & data visualisation
